Blog-Based

Blogs are becoming extremely valuable as interactive communications mechanisms. They are flexible and can attract detailed and iterative inputs from a wide range of participants. We can install and set up a blog area on our server or on a client’s website.

The area is customised to the needs of the project by incorporating the client’s identity (eg logo and use of corporate colours), giving visitors the opportunity to interact with our researchers and each other.

Blog-based research requires that we take into account the generally self-selected nature of the respondents but it possesses the advantage of immediacy and engagement.