On-line Surveying

For both structured and unstructured research, the Internet has become a convenient, relatively quick, and fairly inexpensive form of survey research.

Our experience in this medium extends back many years, so, as well as being thoroughly aware of the advantages of web-based surveying, we are also able to guard against and mitigate its problems. Online surveying has a great many advantages but it can be almost too easy. An online poll can attract thousands of apparently impressive responses but – if robust data are your objective – the provenance of those data have to be thoroughly questioned.

Pye Tait’s online surveying is almost always conducted through our in-house SurveyZone (see separate page for details) which allows us to offer web-based surveys, consultation areas and polls, in a secure and highly controlled environment.

And we can also, of course, offer our expert statistical analysis of the results, and our lengthy expertise as to just where to go to acquire the very best, cleanest, double or even triple-opt-in emailing lists on which to base your survey.