Postal Surveys

Our experience of postal surveys has varied from full-scale questionnaires (quite lengthy and detailed) to more highly targeted pre-paid card-questionnaires with only a few questions. We have conducted surveys of up to 25,000 mailed forms, to highly focussed postal questionnaires delivered to just a few hundred senior executives.

While postal surveying is relatively expensive and has disadvantages when used for random sampling of large samples, it can also offer significant advantages when targeted and when the sample is rigorously controlled and, perhaps, incentivised. In these days of online surveys the postal survey offers a surprising degree of novelty and – unlike most online and telephone surveys – also offers the opportunity for parallel promotional work (which can effectively reduce the overall cost of the survey itself by combining data gathering with specific marketing initiatives).

Our Freepost registration aids in the motivation of respondents and we are very experienced in assisting clients to judge the potential for incentives.

Addresses and contact details are either taken from client databases or accessed from several national sources. We are familiar with all of the major mailing sources and can access targeted mailing lists for most purposes. The specificity of the list can also be adjusted to meet a wide range of needs (eg business by location, size, sector, etc).