Data mining can help companies to extract the maximum value from existing datasets but it is also used to determine relationships between “internal” factors such as price, product positioning, or staff skills, and “external” factors such as economic indicators, competition, and customer demographics.
Pye Tait has developed a variety of approaches to help companies predict future need. They do not rely on a single technique but encompass a variety of qualitative and statistical tools that can be used individually or combined to create detailed forecasts or analyses.
