Research techniques can be broadly segmented into two broad categories: qualitative and quantitative although there is a great deal of overlap between the two. Surveying, which we have described – for convenience – under a separate heading is really just one of the techniques that can be deployed under either category.
It is important to remember, though, that no matter how many techniques are thrown at a piece of research, nothing significant can emerge unless all three of the following requirements are satisfied:
- the research must be carefully and professionally designed
- it must be carried out meticulously with due regard to avoiding bias and distortion
- the results must be analysed and interpreted expertly
From the most detailed and senior of in-depth interviewing to the statistical analysis of quantitative data, we have the experience and expertise to more than meet your needs.
Please call or email us for a no-obligation discussion. If required we can help you to design the research specifications as well.
An outline of each research technique is provided via the following links: